Session Summry

In this session, these two Japanese great marketers will talk about real essence of marketing.
1. SHISEIDO JAPAN : Challenge to Brand Marketing
2. From “consumption to have something” to “consumption to do something”
How to create a brand experience for customers
3. SHISEIDO JAPAN : Challenge to Digital Marketing
4. The essence of Digital Marketing. How to achieve the Organizational Innovation
Written by ad:tech tokyo