Phil Pearson, brought up bilingually in Tokyo and London, started his career after university graduation in China, in the investment and tech fields. He moved to Hong Kong to shift gears into the media agency business and has been pondering the intersection of technology and culture ever since. He moved to Tokyo last year to join Dentsu Isobar, in order to position himself in the fast-growing digital marketing space within a market where digital still has much growing to do.