Session Summry

The world of ad-tech is ever-changing, and both technology companies and advertisers must think dynamically in order to stay relevant to their consumers. From cross-device and native to attribution and analytics, we see new technology companies emerging all the time and constructing a media strategy can sometimes feel like throwing darts at a dartboard.
This panel seeks to unwrap the current state of online ads, highlight a few of the hottest global technologies in the space, and see the market from the advertiser’s perspective in building cohesive and trackable advertising campaigns.

Written by Sam Kelly