Toru Takata oversees marketing solutions for business at Yahoo! JAPAN. He has joined Overture Japan as a Business Analyst in 2007, which soon became a part of Yahoo! JAPAN's advertising division. He has been in charge of managing the large scale project of the Interest Based Advertising, or Interest Match. Then, he has taken a role in managing all aspects of display ads product and business. From 2014, he is responsible for all marketing solutions for business. Now, he heads corporate development of Media & Marketing Solutions Group. He is the executive committee and founding member of the IAB Tech Lab.