Yoshi is an experienced planner, responsible for handling transnational and global projects at McCANN ERICKSON Japan. He has lived, studied and worked around the world, including the US, China and Japan. Throughout his career, Yoshi has been involved in planning for prominent international brands, ranging from toiletry to automotive brands. His speech regarding globalization at Adfest, Spikes, Effies, and Adtech, met favorable reception. He was the speaker at last year's adtech international. He holds a Master’s degree in International Affairs (East Asian Studies) from The George Washington University.