Maximizing Engagement -Change in Touchpoints-

Hugh O'Brien- The path of creating contiguous digital experiences starts by merging consumer data across all touchpoints thereby creating a “channel-less” world but not all consumers are the same and cultural differences arise. We will be giving an overview of current channel use trends within APAC as well as the US and EMEA and discuss how marketing technologies are currently addresses these trends.

Yasutaka Fukuda- The quest of every organization is the same: to rapidly acquire customers, grow their lifetime value, and convert them into loyal advocates who in turn, influence new customers. Marketers are now faced with new challenges in this dynamic, ever-changing, customer-driven world. The key to success is one thing: engagement. Join us to learn how marketing automation can make your team more efficient and more effective. Join us to how best-in-breed marketers are mastering the art and science of digital marketing.