15th July
| Time | Company name/Session Description/Speaker |
|---|---|
| 13:00(0:10) |
VM Five Presents:
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| 13:20(0:30) |
Presentation by Rinko YukiSocial Networking Saves LivesToday, social media has been utilized for social good and causes around the world. I would like to share my social commitment as an animal activist in California as an example of a social good. Each day, thousands of dogs and cats are euthanized in local shelters due to the lack of kennel space created from a mass overflow of unwanted family pets. I along with many activists use Facebook, Instagram and other means of networking to let the public be aware of this problem and through social media we are able to connect rescue organizations, adopters and volunteers to save many lives. |
| 14:00(0:40) | Taipei Association of Advertising Agencies Presents:
AdAsia 2015 Taipei - 'Clouidea'The Asian Advertising Congress (AdAsia) is one of the most influential regional advertising event organized by the Asian Federation of Advertising Associations (AFAA). AdAsia, the biennial event, is also one of the largest international advertising congresses in the world, and AdAsia 2015 Taipei – ‘Clouidea,’ is to take place November 22nd – 25th, 2015 at the Taipei Marriott Hotel.The congress is expected to attract over 1,200 participants and learners from related industries. Delegates from over 16 countries will come to Taipei to discuss the latest trends in cloud service and creative advertising at this prestigious event. With the full support from the advertising industry as well as the government, from preparation to execution, the entire event will gain support and attention from around the world. |
| 15:00(0:30) |
cacaFly Presents:
|
| 16:00(0:40) |
Japan Marketing Association (JMA) Presents:
Media Fragmentation towards 2020Consumers now control and will control more and more on when and where to access “Content”, with their favorite media devices, thanks to the revolution of Digital, Mobile devices, Internet infrastructure etc. In particular, the Millennium generation, who is aged 15-34 and so called, “Digital Native”, will be the leader of this trend, As the result, the era of dominated TV will be ended and era of “Media fragmentation” will be further accelerated. What should we, Marketers, Media industries, prepare for this? What actions should we take? At this forum, the members of TV broadcasting, Online Media, Advertisers will discuss “Media Fragmentation”.
|
| 16:50(1:00) |
#SVFT STARTUP BATTLE in ad:tech international |
| 18:00(0:40) |
Nikkei Inc.Presents:
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16th July
AOL様特別セッション情報はこちら| Time Schedule | Company name/Session Description/Speaker |
|---|---|
| 13:30(0:40) |
Tokyo Advertising Federationi Presents:ALL YOUNG CREATIVES HAVE DREAMSI am a 25-years-old communication planner. My dream is to become a great creative person. At the beginning of this year, together with my designer partner Shoko Maeda, I submitted a work to a creative competition for young creatives under the age of 28. The winning pair would be sent to the Young Lotus Workshop in Pattaya, Thailand. We were very fortunate to be selected as the winning pair out of 117 pairs. This meant we were to go to Pattaya, representing Japan. We joined the other pairs from 12 different countries who were our classmates during the 3-day workshop as well as competitors in a creative competition. In the first part of this session, I will talk about all the enriching experiences I gained through the workshops and the competition. And the second part will be a dialogue between Yukio Nakayama, creative consultant of Dentsu and one of our mentors and a judge at the Young Lotus Workshop, and myself. He will talk about the environment which is necessary for nurturing young creatives. It is a dream of experienced creatives to help grow young creatives who all have dreams. |
| 14:30(0:40) |
McCann Erickson Japan Inc. Presents:Truth about Global BrandsThe market and people’s behavior are ever-changing. To reveal the “truth” hidden behind these changes and grasp trends in people’s values and mindsets, McCann’s global thought leadership unit “McCann Truth Central,” conducts global studies on given themes. In 2015, McCann Truth Central focused on the truth about global brands. It unveils what are people’s attitudes and beliefs towards globalness? How media and overall cultural landscape is evolving as a result of increasingly globalized markets? How should brands navigate this environment in order to win? These were questions pursued in a quantitative survey conducted in 29 markets with over 30,000 people and supplemented by qualitative research that included in-home ethnographies and interviews with experts inside and outside of the industry. |
| 16:00(0:40) |
Japan Marketing Association Presents:
Can Omni-channel Strategy make customer satisfaction and corporate profit happen?B2C companies are looking for a new opportunity to enhance value proposition and to increase profit margin by linking offline and online practices tightly which is called “Omni-channel Strategy.” However, this strategy requires a lot of works and decision makings with higher complexity to corporate managers in customer experience designs, organizational synchronizations, and new business workflows. In this session, we will figure out the Key Success Factors of this strategy through the discussion with cutting edge practitioners. |
| 17:00(0:40) |
GPlus Media Presents:
An introduction to inbound English marketingThis session will give a general overview of the inbound tourism market, and showcase how GPlus Media helps Japanese clients target this market by leveraging their market knowledge and network reach. About GPlus Media GPlus Media's company mantra is 'Building International Japan' The company's portfolio includes news website 'Japan Today', lifestyle websites 'GaijinPot' and 'Savvy Tokyo' as well as the Career Engine online job network. GPlus also offers content production for all formats including print, video, web and mobile as well as social media. |
| 17:40 | Close |
- date ：
- July, 16th
- place ：
- Tokyo Midtown Hall Conference Room (4F)
- Jonah Goodhart, MOAT
- Product Marketing Manager, AOL Platforms Japan
**Invitation Only** AOL Platfroms Japan Exclusive Private WorkShop
Jonah Goodhart from MOAT and AOL Platfroms Japan Product Marketing Manager will talk about our own approach to the Viewability strategy. Join us to see how your brand marketing may benefit from taking the control of viewability in digital advertising world. Please email us if interested to participate in this session. (Note:we may decline your request once the cap of 60 seats are filled)
Contact Us if you wish to attend： info@aolplatforms.jp