ad:tech tokyo international Program (As of June 8th, 2015)

DAY 1 Program Download

Day 1 - TIME

9:30
Registration Open
10:10
Opening keynote - Discovering a new medium -
Virtual Reality is being viewed as one of the major changes in how we interact and tell stories over the coming years. In this keynote, Erik Hallander, Isobar’s Regional Director of Mobile & Innovation for Asia-Pacific, will share his insight from creating one of the world’s first, large-scale virtual reality experiences for General Motor’s - “CoDriver”.
Erik will tell an exclusive behind the scenes story about how the discovery of an entirely new medium is opening doors and creating business opportunities world-wide. Over the course of the presentation, the audience will learn how to create ideas without limits for a medium that’s yet to be crowded and how to capitalize on the most talked about sector in emerging technology.
Erik Hallander
Erik Hallander
Isobar
Regional Director Mobile & Innovation for Asia-Pacific
10:50
Keynote - Impact.
Be inspired by experiencing how a non-traditional approach to change can make a big impact. Taking action leads to possibilities, even when a step seems insignificant and a new future looks beyond reach. Join Ari Horie, to experience how a few small acts in her life lead to what is now possible for Women’s Startup Lab.
The journey to build a new business, for an entrepreneur or intrapreneur, is full of uncertainty, challenges, surprises and joy. The drive and persistence shown by entrepreneurs and intrapreneurs comes from inspiration. Inspired and passionate to make a difference, entrepreneurial people strive to bring change, have an impact. Doing the extra to go beyond ordinary. Ms. Ari Horie, Founder and CEO of Women’s Startup Lab, shares key moments in her life underpinning the creation of this company. Participate in her personal journey as an entrepreneur as she builds a company designed to grow more successful female entrepreneurs and bring an intraperneurial culture to existing companies. Within a unique community, based on the concept of “Hito” (人), founders develop a network of powerful support. Giving back, sometimes in the smallest of ways, can make a huge difference. A startup founder and their ideas are inseparable, so strong and effective skills in startup development and founder/leader competencies combine to grow a business and drive to success.
Ari Horie
Ari Horie
Women’s Startup Labbr
Founder&CEO
11:30
Keynote - Why Storytelling Matters in 21st Century Presentations
Storytelling is an important way for business leaders to engage audiences and appeal to people's need for logic and structure, in addition to emotion and inspiration. Presentation designer and communications coach Garr Reynolds, author of the best-selling book "Presentation Zen," shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations, with or without multimedia. In this interactive presentation, participants will learn how to create a compelling story to make their presentation more memorable. Stories may contain analogies or metaphors, powerful tools for bringing people in and helping them understand your thoughts clearly and concretely. The best presenters illustrate their points with stories, often personal ones. The easiest way to explain complicated ideas is through examples or by sharing a story that underscores the point. If you want your audience to remember your content ― and to take an action on that content ― the key is finding a way to make it more relevant and memorable by strengthening your core message with elements of story structure and story design.

Participants will learn practical principles and techniques from the interdisciplinary world of storytelling, and receive tips and insights for making their own presentations more effective by incorporating concepts from the art and science of storytelling.
Garr Reynolds
Garr Reynolds
Author of “Presentation Zen”
12:10
Lunch
tracks
Track A
Marketing
Track B
Technology
Track C
Cross Culture
14:00
Break
15:00
Break
16:00
Break
17:05
Break
18:05
Break
19:05
Networking Party
DAY 2 Program Download

Day 2 - TIME

10:00
Registration Open
10:30
Opening Keynote - The Asian Opportunity

Once upon a time, technology flowed only from West to East, presenting fabulous opportunities for Western tech companies which exported unique Western innovations to Asian economies. For half a century, Asian companies have had a reputation as imitators rather than innovators, but this long trend is ending. Nearly half of the world’s Internet users and over 60% of the planet’s population now live in a steadily modernizing Asia, which is home to several of the world’s biggest companies. All over the region, from small businesses to large corporations, innovation and entrepreneurship are on the rise and some of the most successful technology companies now come from the region because of technology. The resulting impact on the global technology start-up ecosystem will create new opportunities for both companies in the East and the West.

Yat Siu
Yat Siu
Outblaze
Founder & CEO
11:10
Keynote - Attention Matters
Marketers want attention, publishers want to sell attention, and consumers are willing to give their attention, to the right experience. JonahGoodhart will explore the importance of shifting from an impressions and clicks economy to an attention economy while delivering the right experience for the consumer.
Jonah Goodhart
Jonah Goodhart
Moat
Founder & CEO
11:50
Keynote - Hottest Global Technology Trends: IoT, Big Data, Health IT and Robotics --Which one is the next big thing? How should you respond?
The world is blazing with new innovations and trends with the advent of time. Prevailing the hottest trend list are the following 4 key words: IoT, Big Data, Health IT and Robotics.
Emerging are the days when all devices around us will be connected to the Internet. In only 5 years, 500M devices will become ‘smart’, amplifying the IoT market to 1.9 Trillion dollars. With this new IoT domination, everyone, from the advertisers, marketers, academia to corporations, will experience inevitable changes in roles and involvements.
Flourishing concurrently with IoT is Big Data. Each and every data point accumulated and analyzed will be applied in real life, empowering advertisers with crucial knowledge. Marketers will be delivering personalized content, based on detailed behavior analysis, maximizing advertising efficiency.
Health IT is another one of hottest trends with the advent of wearables and growing efforts toward prevention over cure. The world demands sophisticated solutions, such as elderly monitoring, from unprecedented increase in life expectancy. Technological advancement is not limited to IoT, connecting existing devices. Robotics is attracting spotlights, building expectations of strong market penetration for social and therapeutical robots in the near future. Possession of commercial robots is predicted to become a norm.
This keynote speech will cover the hottest trends of IoT, Big Data, Health IT, and Robotics and how they will change our lives and the way we do business and advertising. Additionally, the speech will highlight the importance of staying knowledgeable and provide guidance on how to embrace these trends.
Anis Uzzaman
Anis Uzzaman
General Partner & CEO
Fenox Venture Capital
12:30
Lunch
tracks
Track A
Marketing
Track B
Tech Gadgets
Track C
Creative
14:30
Break
15:30
Break
16:35
Break