Customer Journey: Now and The Future
With the evolution of mobile, data and digital channels, customer journey has changed so ever. Customers can easily get out of the brands’ journey track whenever they want to. Now, it has become very difficult to predict the next customer action in the journey.
In this session, we will investigate what are the key factors that have changed the journey, and how the brands and the agencies should be ready for the changes. The variety of the background of speakers from New Balance (Consumer Brand), Dentsu (Ad Agency), LINE (Communication Platform), and Salesforce.com (Cloud Service) gives the broad view to resolve the big questions in the rapidly changing world.