Apps Economics Non-Game Apps & Its Influence on The Society

Mobile game apps are easy to succeed with a large demand in Japan, but what about non-game mobile apps? How do we create and market the non-game mobile apps that gets long-lasting users?
Stephen, Managing Director for AppLift APAC with focus on the mobile industry, Guy de Rocquigny the Head of Performance Solutions in Japan and Australia focused on Mobile and Apps, Yoshiya Kinuta, VP/Head of Vertical Media of Yahoo! Japan Corporation, Paul Chapman, founder of Moneytree, one of the top downloaded apps on iTunes, will discuss the solution and prediction of non-game apps based on their global views.