The Big Wave of Start-ups

Startups are entering the central arena globally. Entrepreneurs drove Internet revolution, spread social media, developed new technologies, and are making impacts further. Also mega-startups acquire a significant position as marketers and advertisers. Thus, startup phenomena influence on marketing ecosystem increasingly. Now established corporations face challenges to compete against and/or work with startups. Having a prominent venture capitalist, entrepreneurial community leader, and media marketing producer, this panel intends to discuss such a massive wave of entrepreneurial innovation, its implications to the marketing field, and how to recognize and pursue opportunities.