How Communication Design Leverages the Corporate Activities

Consumer’s information literacy has become higher than 20th century.
They are wise enough to choose what they need and what they want. No
matter B2B or B2C, a Brand should design 21st model of communication.

In 1960, David Berlo described a human communication process with
Source-Message-Channel-Receiver (SMCR) Model of Communication. Today
the Receiver has become more proactive and the Channel became more
complicated. Mass Media also need to be changed.

In this session, we welcome 3 professional communication designers
from Consumer Toiletries Brand(Lion), B2B Digital Imaging Brand(Ricoh)
and Broadcasting Media(Nippon TV) , will discuss how they challenge
to change existing communication methods.