Greg is a Design Director at IDEO Tokyo whose craft spans brand strategy, digital experience and communications design. His work at IDEO has included accelerating startups in Tokyo, building internal innovation capabilities for Australian corporations, repositioning multinational brands for India and China and rethinking governmental service design in Singapore. At the heart of Greg’s craft is the ability to translate human experiences and insights into business impact through vivid stories which connect products and services to people’s lives. He's also passionate about teaching Design Thinking, and has worked closely with many educational organizations around the world such as Aalto University in Helsinki, Finland; The Universidad Nacional Autónoma de México and Tecnólogico de Monterrey in Mexico; Tongji University and China Europe International Business School in Shanghai, China; the International School of Asia Karuizawa in Japan and The United Nations Educational, Scientific and Cultural Organization (UNESCO) in Thailand.