Based in Singapore, Hugh O’Brien is responsible for business development in the Asia Pacific region. He and his teams from multiple territories in Australia, Asia and China, formulate tailored strategies and marketing solutions that drive marketing ROI and efficiency for organizations of various industries. Hugh has over 20 years of experience providing customer-focused organizations with relevant brand, marketing and technology solutions. Combined with skills and experience in partnering clients to deliver strategic market leading services, he has helped many regional and global clients to improve their marketing efficiency, strengthen their customer journeys and drive ROI results. Some of the recognized household brands that Hugh has worked closely with are IBM, Procter & Gamble, Guinness, Shell Oil and Australian Tourism. Hugh joined Epsilon in 2015 after working with many global and regional database and marketing services agencies as head of sales and marketing in Europe, North America and Asia Pacific.