Content Marketing – How to Make an Advocator

Content marketing has rapidly been becoming a key element of today’s web marketing (especially for B2B business), and continuous change in consumer behavior does not give luxury for any brands to ignore the trend.
This session will give you brief overview of what content marketing is, why brands need it, and recent trends both in Japan and other countries. More in-depth discussion on user engagement & measurement of content marketing from both media and client points of view will also be taking place by having invited three industry specialists on the stage. The session will suggest a potential of global content marketing by discussing about multilingual content marketing and localization.