Ayako Yuki built her branding and marketing skills at JWT, global Ad Agency, especially for the mission of Unilever Lux brand launch, and De Beers with Sweet Diamond and so on. She later transitioned to Benesse Corporation with assignment of corporate branding and its communication in Japan. Ys and Partners, Inc was established as a California corporation in 2002, and since then Ayako has been conducting integrated brand marketing in multicultural markets. In 2005, Ayako opened Ys and Partners, Japan. in Yokohama, Japan. Having over 25 years of marketing experience, she has worked with many global brands and also consulted with numerous Japanese brands including Yakult, Marukome, Calbee, Fujitsu, and governmental organizations and Cities. Her capabilities range from Research and Strategy developing, to tactical planning of both traditional and digital marketing fields. Graduated from ICU (International Christian University) and also certified with TESOL from University of California. Has taught Diversity Marketing at Cal State University, Fullerton.