We are seeing many global ad tech companies who have been doing well in the global market entering the Japan but somehow seem to be struggling a bit recently. There may be various reasons to this but one thing that have been discussed is “Japan lagging behind in technologies” for such a long time which might be causing the slow ramp up in various global ad technologies. Starting from search all the way to programatic display, we are inviting Veterans and Experts who have been contributing for years in Japan’s digital market to debate this topic by discussing firstly "What is Japan Lagging behind in Technology?" to “What are the things Japan is ahead of other markets?” and “How can we make a change in Japan?”.
How Ad Tech differs between Japan and the Rest of the World