Building Customer Loyalty with Signature Moments

Building customer loyalty is one of the most important objectives
we marketers all share if we are building either B2C or B2B loyalty
campaigns and programs. This session reveals how MasterCard has transformed its globally renowned “Priceless” branding platform into reality where consumers can experience unforgettable moments in order to increase customer engagement and affection with the MasterCard brand. In addition, IBM will explore how a brand more than 100 years old has stood the test of time by identifying the truths to building personalized 'paths to proficiency' to retain and renew buyers through the years.