Newest Usage Technique of Audience Data
Big Data, Big Analytics. How big they are? How big they will be? Are they covering consumer’s life log?
Will they cover all of those in next decade? The answer is absolutely “No!” It is impossible to cover all of emotional element behind the action, or creative element behind the influencing its decision. Having said so, should you keep away from the analytics? The answer is “No” as well.
We will talk about “How you should deal with Audience (Marketing) data now, what you should understand the challenges of current analytics and how to implement the strategic action, resulted in Audience (marketing) data analytics, in your organization from the global point of views.