How is Marketing Technology shaping the Future

The marketing industry is entering a new era. Brands, marketers, agencies and publishers are able to understand and target consumers in unprecedented levels of detail. The proliferation of smart devices and the evolution of data-driven services allow marketers to personalize messages to consumers on an individual basis, in real-time, and using creative new formats. Advances made in the areas of Data Management Platforms, IOT, AI, programmatic trading and so on enable many new innovative approaches. During this session we will discuss what impact new technologies have on marketing approaches, how brands, agencies and publishers can make the most of these new opportunities, what the best strategy for each may be, how these approaches should be evaluated, and how these approaches may differ by region.