Re-thinking The Value of Digital Branding
What is viewability? What is the real value of digital ads and how should they be measured? On this panel discussion, we are going to discuss what we consider the real value of digital currency and how we spend it on digital media and the latest digital marketing. We have invited two big global media, Facebook and Financial Times on the panel for them to share their most powerful research data for viewablity, and analytical views on
“Reach” and “Frequency”. We hope our discussion is to create any good chance to Re-Think about the real value of digital branding.