Hiroko Hoshino is Asia-Pacific commercial director for the Financial Times since December 2014. She was the Asia-Pacific digital commercial director since 2006. In January 2007, her role was augmented to include responsibilities as the FT's corporate representative in Japan. Based in Tokyo, she heads the FT office in Japan and oversees FT's print and online advertising sales across Asia.

Prior to this position, Hiroko worked in print and online advertising sales at the FT in Japan. She was the FT's regional online business development manager, where she launched numerous online business initiatives including the FT.com hotel trials, FT.com through Boeing by Connexion (in conjunction with Japan Airlines), the launch of the China and India sections on FT.com and other content partnerships.

She joined the FT in 2000.