Joined MUJI in1997.After 3 yearof store experience, stayed inEurope for 2 yeras to learn product & design management. Since 2000, mainly working at Merchandisng department & created many MUJI products(ex 90 degree socks) From 2010, as a gnenral manager of WEB Business Division, not only Operating MUJI Japanese Online store but also conducting MUJI Digital Marketing, Global Online store projects & create Digital CRM App called MUJI passport & conduct MUJI Omni-Channel Strategy. In Japanese Online business, achieved 3 consecutive years of more than 10% growth rate from 2011-2013 In Social Media Marketing, make MUJI Brand as one of the most Social Media oriented Company. Connect millions of MUJI fans through facebook, twitter & Mixi. In Omni-Channel field, produce Digital CRM App called MUJI passport, which launched May 2013 has been downloaded more than 3 Millions. Rated as one of most active APP in retail business in Japan.