Jonathan Hardy serves as Vice President Sales, Asia for ADARA based in Singapore. ADARA leverages global travel data to drive business performance. ADARA's marketing and insights platform, Magellan, transforms loyalty, search and booking data into actual knowledge to help companies architect their products and understand and reach customers. ADARA's unique data platform delivers actionable knowledge you can’t get anywhere else and fuels programmatic media buying. Previously, Jonathan served as Microsoft’s sales strategy lead in Asia, where he was responsible for developing multi-channel advertising sales strategies across several platforms and applications. Before his tenure with Microsoft, Jonathan was based in Hong Kong, where he founded the regional sales agency, Energy Media Networks.