Koichi Ishinaka is Senior Director of Loyalty Solutions for Japan at MasterCard. In this role, he is responsible for market development strategies for MasterCard’s Loyalty Solutions business in Japan. Mr. Ishinaka joined MasterCard in 2009 with more than 20 years of experience in the financial services and payments industries. Prior to his current position, he headed Marketing and Communications for MasterCard Japan, responsible for developing marketing strategies and managing corporate communications. Before that, he was a senior management consultant at MasterCard Advisors, specializing in marketing and product development for the payments business. He has served multiple bank and card-issuing clients in Asia/Pacific, including Japan, South Korea, Hong Kong, and the Philippines. Mr. Ishinaka holds an M.B.A. from the University of Washington in Seattle, Washington, as well as a B.A. in English Language Studies from Sophia University in Tokyo and a B.A. in Psychology from Seattle University.