Koichiro joined Hakuhodo in 1993 as a PR planner. In 2001, he was selected as the seconded sraff to The Asahi Shimbun Company and launched the tabloid newspaper Seven. He was Editor-in-Chief of the Hakuhodo publication Kohkoku from 2002-2005. Then in 2006 he established and became CEO of Hakuhodo Kettle, a creative agency that goes beyond traditional advertising and communications. Koichiro is involved in media development and mobile entertainment content. He runs a number of online news and is the Editor-in-Chief of culture magazine Kettle. He launched a bookstore B&B (Book and Beer) which enables author and guest a chance to associate. He loves movies directed by Yasujiro Ozu and Woody Allen. Koichiro is known for his enthusiasm for Bourgogne wine and trivia.