Martin Hoffstein is the Head of Global Brand Partnerships for FANCY, one of the world’s largest on-line marketplaces. In this role he leads the FANCY culture and directs both brand strategy and consumer-facing activation including merchandising, marketing, digital, PR and partnerships. Martin is based in New York. Since joining FANCY as an intern, Martin developed the brand’s box subscription and corporate gifting programs, which increased revenue twofold. In addition, he spearheaded a number of strategic partnerships including a forthcoming alignment with luxury retailer Hermès. Over the next 12 months Martin will be leading the push to localize FANCY’s global reach in key markets including Japan. One of the most creative and strategic thinkers in the on-line space, Martin possesses an insatiable drive to take the FANCY business to new levels in 2015 and beyond.