Masa leads data strategy and alliance at D.A.Consortium Inc. (DAC), Japan's leading online media representative. With data partnerships and the DAC's core data and technology expertise, the company helps advertising agencies/advertisers and online publishers for innovative data-driven marketing and address the clients' challenges in the world of big data. Masa has over 10year career with account management and business development experiences in an advertising agency and overseas partnerships in smartphone hardware and software company. He is currently focusing data alliance activity in the advertising technology domain.