Yoshi Matsuura is an experienced planner, responsible for handling transnational and global projects at McCann Erickson Japan. He has lived, studied and worked around the world, including the US, China and Japan. Yoshi joined the advertising industry as a planner, later moving to Shanghai as head of strategic planning for Shanghai Hakuhodo. Throughout his career, Yoshi has been involved in planning for prominent international brands, ranging from toiletry to automotive brands. He has also written published books and contributed to numerous articles in business magazines in Japan. His speech regarding globalization at Adfest, Spikes, and Effies in 2014, met favorable reception. Yoshi is passionate about the forces that are driving our industry, and has a fascination for Asian culture. He holds a Master’s degree in International Affairs (East Asian Studies) from The George Washington University.