Naohiko is a Senior Vice President of a predictive analytics solution company APT (Applied Predictive Technologies) and now focusing on introducing APT’s methodology and leading client engagements in the Japan market. Naohiko has over 25 year of experience in advising strategic and tactical decisions for blue-chip corporations in various industries such as Retail, Manufacturing, Tech, and Financial Services. Mr. Oikawa is also known as a leader in Japanese marketing community through his contributions in developing, speaking, and writing about Interactive Marketing, CRM, and Data-Driven Decision Making. Prior to joining APT, Naohiko led Dentsu Consulting as its founder and CEO. He has also worked at McKinsey & Company in its High Tech Group, Netyear Group as its Chief Marketing Officer, and Dentsu as a Marketing Communication Planner. Naohiko holds a BA in Literature from Keio University and an MBA from Waseda University.