Taro Minami is a research director of the Dentsu Innovation Institute (DII), Dentsu’s internal think tank. At DII he leads research on product-market strategies leveraging firms’ home-base cultural uniqueness. Before DII, Taro worked in strategic planning, business design and corporate planning at Dentsu, and also worked at Toyota Motors on a temporary assignment. He has served clients in a variety of industries, ranging from automotive and aviation to pharmaceutical and beverage. He holds MSc in organizational psychology from LSE and MBA from INSEAD.