Vernon is recognised as one of Singapore's leading marketers, having excelled in public and private sector roles, and working in both client and agency roles. Within the public service, he has a proven track record in the communication of public policy, as well as bridging the government and industry. His tenure as a CMO resulted in many successful, effective, and internationally recognised campaigns. His organisation was the most awarded brand at the Marketing Effectiveness Awards (Effies) in 2011 and 2012, and was awarded the Most Effective Brand (2003-2013). It won a Gold medal at the UK’s Institute of Practitioners in Advertsing (IPA) Marketing Effectiveness Awards 2012. This was the first time a Singapore brand was shortlisted, let alone won, in the history of the competition, which is considered the most rigorous in the world. Vernon was named Client Marketer of the Year 2011 by the Institute of Advertising Singapore (IAS),