Yasuto Fujita is the CEO of IMC Marketing agency Integrate Co Ltd. in Japan. Fujita began his career at Ajinomoto K.K., one of the leading Japanese food companies. Then established food ingredients manufacturer Xyrofin Far East Ltd. (now Danisco Japan) in 1992, and set up the introduction of Xylitol into Japan. In 2007, Fujita established IMC Marketing agency Integrate Co Ltd. in Japan. Fujita has been implementing the development of a new communication style by making use of two methods, the ”information creative” method, which develops neutral and objective information based on facts, and ”cross media planning”, which combines information transmission on several points of contact, from television media to small shops.