Yoshiya Kinuta oversees vertical media business at Yahoo! JAPAN. He joined Overture Japan in 2008, which soon became a part of Yahoo! JAPAN's advertising division. He oversaw all aspects of search advertisement business until 2015; deploying numerous search ads related products into the Japanese market, building partner alliances, and constructing well balanced search marketplace. From 2015 he has taken a roll in vertical media business, where he oversees Yahoo! JAPAN's emerging vertical media. Prior to joining Yahoo! Japan, he has worked for a global IT consulting company as a consultant, and a world wide data storage company as a software engineer. He holds a BS and MS in Computer Science from University of Massachusetts, USA.