Session Summry

Start-ups and new products/services are fast becoming part of Society backed by infrastructure such as internet, cloud, IoT, smartphone etc. as evidenced by the global ‘Pokemon-GO’ phenomenon. However since start-ups usually lack resources, and new products/services lack recognition, they need to market in a different way. This session unveils reality, obstacles, and solutions this problem through experienced panelists.

Written by Hiroto Ebata