Session Summry

For global marketers intent on exploring the Japanese market, this session will provide multiple perspectives on how to build strategy. The panelists hail from diverse professional backgrounds, such as brand management, marketing technology development, and global agencies. Items on the agenda are:
– Understanding Japanese Consumers
– Latest marketing technologies in Japan
– Media and agency relationships in Japan
We’re confident the session will provide you with many tips on creating a successful marketing strategy.

Written by Takeshi Nakagawa