Senior Vice President, Asia Pacific
General Manager of Global Alliance Strategy Department
The rate of programmatic adoption in APAC continues to rise as advertisers see the benefits it brings. The next phase in this digital evolution is better application and activation of data to fuel brand’s creative messages and increase relevancy for consumers.
This panel will discuss how the market will develop over the next 6-12 months and what barriers need to be overcome to realise the full potential of programmatic.
Written by Jordan Khoo