Session Summry

Digital marketing in India has been and will evolve exponentially over the years. It helps small or big companies/brands to make a mark for themselves. In this session, we will like to discuss about the following :

1. Internet use in India and the development of the Indian online markets
2. Indian Digital Marketing landscape and Chaos Map(to introduce the major players)
3. Growth of Digital Marketing in India.
4. Future Scope of Digital Marketing in Inda.
5. How is Digital Marketing looked at India ? Advantages, Problems and Challenges faced in India.
6.Top trends to look out for this year such as Performance marketing, Content and context Marketing, Mobile Marketing, Increased spending on Affiliate Marketing and Video Ads.

Written by Shrey Malik