[B-1] Programmatic Advertising Market in APAC

Session Speaker List

  • Moderator

    spakers-400-400
    Jordan Khoo

    Sizmek Ltd
    VP, APAC

  • spk174
    Joe Nguyen

    comScore, Inc.
    Senior Vice President, Asia Pacific

  • kazuki-fuse1
    Kazuki Fuse

    Datorama
    Country Manager Japan

  • kentoisshiki
    Kento Isshiki

    D.A.Consortium Inc.
    General Manager of Global Alliance Strategy Department

Session Summry

The rate of programmatic adoption in APAC continues to rise as advertisers see the benefits it brings. The next phase in this digital evolution is better application and activation of data to fuel brand’s creative messages and increase relevancy for consumers.

This panel will discuss how the market will develop over the next 6-12 months and what barriers need to be overcome to realise the full potential of programmatic.

Written by Jordan Khoo