[K-1] Winning in the digital economy in China

Session Speaker List

  • Jane Lin-Baden

    CEO, Isobar Asia Pacific

Session Summry

The magnitude, agility and dynamic of China’s economy has produced a powerful by-product: digital maturity. Digital in China is no longer a channel of communication, but the blood of a new form of economy and accelerator of transformation of brand and commerce. In her keynote speech, Jane will share the key drivers of the digital economy in China and implications to create winning brand commerce strategy.