xAd Japan, G.K
Head of Sales, xAd Japan, G.K
Global Publishing Division, XFLAG Studio
This panel explores the key characteristics of and the practical approaches to the Japanese ad market. The ad-tech chaos map helps us to understand Japan’s ecosystem and reality. The significant differences from the US reveal challenges and opportunities for those target Japan. The panel tries to provide the Do and Don’t perspectives to capture this large, unique market.
Written by Shuji Honjo