[C-3] Introduction of Japanese ad-tech Chaos Map

講演スピーカー 一覧

  • Moderator

    16a-(2)
    Shuji Honjo

    Honjo International
    Managing Director

  • kondou
    Hiroshi Kondo

    xAd Japan, G.K
    Head of Sales, xAd Japan, G.K

  • mizutani
    Sho Mizutani

    mixi, Inc.
    Global Publishing Division, XFLAG Studio

  • Yosuke Maekawa
    Yosuke Maekawa

    PubMatic KK
    Country Manager

セッションサマリー

This panel explores the key characteristics of and the practical approaches to the Japanese ad market. The ad-tech chaos map helps us to understand Japan’s ecosystem and reality. The significant differences from the US reveal challenges and opportunities for those target Japan. The panel tries to provide the Do and Don’t perspectives to capture this large, unique market.

Written by Shuji Honjo