ad:tech tokyo international Program, Aug 23rd

tracks
Globalization : Track A
Asia/Localization：Track B
Japan/Localization：Track C
9:00 -

Door Open

9:25 - 9:30

Opening Remarks

Naoko Tsubaki
Naoko Tsubaki
VOYAGE GROUP, Inc.
Founder, Powermama Project Producer
9:30 - 10:10

KEYNOTE - Winning in the digital economy in China

The magnitude, agility and dynamic of China’s economy has produced a powerful by-product: digital maturity...
Jane Lin-Baden
Jane Lin-Baden
Isobar
CEO, Isobar Asia Pacific
10:30 - 11:20

[A-1] What Is Global Marketing? -Strategic Issues

Global marketing is increasingly becoming relevant to the business ...
Matsuura Yoshi
Moderator
Yoshi Matsuura
McCANN ERICKSON
Senior Planning Director
Aco Yamagata
Aco Yamagata
Unilever Japan Customer Marketing K.K.
Marketing Brand Building Media Director
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Hannu Verkasalo
Verto Analytics
CEO and founder
takeshi suzuki
Takeshi Suzuki
New Balance Japan, Inc.
Senior Manager of Marketing

[B-1] Programmatic Advertising Market in APAC

The rate of programmatic adoption in APAC continues to rise as ad...
spakers-400-400
Moderator
Jordan Khoo
Sizmek Ltd
VP, APAC
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Joe Nguyen
comScore, Inc.
Senior Vice President, Asia Pacific
kazuki-fuse1
Kazuki Fuse
Datorama
Country Manager Japan
kentoisshiki
Kento Isshiki
D.A.Consortium Inc.
General Manager of Global Alliance Strategy Department

[C-1] How marketing methods differ between Japan and the rest of the world

For global marketers intent on exploring the Japanese market, this ...
takeshinakagawa
Moderator
Takeshi　Nakagawa
Dentsu inc.
Data & Technology Center / Marketing Director
Masayuki Hayashi
Masayuki Hayashi
LMG, Inc.
CEO
Phil Pearson
Phil Pearson
Dentsu Isobar
Global Accounts, Account Manager
LiuXiqiao
Xiqiao Liu
J&J Consumer Company
Marketing & Marketing Director
11:30 - 12:20

[A-2] The hottest Global ad-tech Trends

The world of ad-tech is ever-changing, and both technology companie...
samkelly
Moderator
Sam Kelly
AdRoll KK
Leader, Account Management
Tatsuo Sakamoto
Tatsuo Sakamoto
AppLovin Corporation
Director Sales, Japan
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Toru Takata
Yahoo Japan Corporation / IAB Tech Lab
SVP, Corporate Development, Media & Marketing Solutions Group / Executive Committee and Founding Member
Wrobel Thomas
Wrobel Thomas
trivago GmbH
Global Head of Performance Marketing

[C-2] Marketer’s Challenge：Japanese product/service going Global

Many Japanese companies have been struggling to globalize their bus...
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Moderator
Ryukichi Miyabayashi
Dentsu Inc.
Dentsu Innovation Institute (電通総研） & Senior Consulting Manager
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Atsushi Mizushima
Nishimura & Asahi
Partner
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Jeff Crawford
JC Digital Consulting
Founder
Ohno_Tomohiro
Ohno Tomohiro
Kudan Limited
CEO
12:30 - 12:45

Spotlight Talk by American Embassy

12:45 - 13:40

Networking Lunch

13:40 - 14:20

Special Afternoon Session In partnership with the British Embassy, Tokyo

sean-nichols
Sean Nichols
Blippar Japan
Managing Director
tomas-olsson
Tomas-Olsson
Ve Interactive
CEO
14:30 - 15:20

[A-3] Effective Marketing Ideas for Startups and New Products

Start-ups and new products/services are fast becoming part of Socie...
spk020
Moderator
Hiroto Ebata
IMJ Corporation
CMO
antti-sonninen1
Antti Sonninen
Slush Asia
CEO
Satoshi Amanuma
Satoshi Amanuma
airCloset, Inc.
co-founder and CEO
ShigeruOta
Shigeru Ota
BILCOM, Inc.
Founder and CEO

[B-3] Mastering the latest digital marketing in India

Digital marketing in India has been and will evolve exponentially o...
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Moderator
Shrey Malik
IREP Co., Ltd.
Team Manager, Global Business Strategy Div.
Hiro-Mashita
Hiro Mashita
m&s partners Pte. Ltd.
Founder/Director
Hitesh Chawla
Hitesh Chawla
SilverPush
CEO and cofounder
rakesh
Rakesh Yadav
AdGlobal360
CEO and Co-Founder
De-Souza
Roy De Souza
ZEDO
Founder and CEO

[C-3] Introduction of Japanese ad-tech Chaos Map

This panel explores the key characteristics of and the practical ap...
16a-(2)
Moderator
Shuji Honjo
Honjo International
Managing Director
kondou
Hiroshi Kondo
xAd Japan, G.K
Head of Sales, xAd Japan, G.K
mizutani
Sho Mizutani
mixi, Inc.
Global Publishing Division, XFLAG Studio
Yosuke Maekawa
Yosuke Maekawa
PubMatic KK
Country Manager
15:30 - 16:20

[A-4] Marketing for Inbound Japan Tourism Market

-How can Japan achieve 40 million foreign travelers towards 2020?- ...
spk063
Moderator
Kei Shibata
Venture Republic Inc.
Co-Founder & CEO
Andy
Andy Meyers
AJ Advisers LLC
President
Joel
Joel Fisher
TripAdvisor
Director of Display Advertising Sales, Asia Pacific
maruyamatakafumi
Maruyama Takafumi
Japan Airlines Co.,Ltd.
Overseas e-Commerce and Marketing Group, Web Sales Department
1649
Nobuyuki Kikuchi
NIKKEI INC.
Global Business Bureau,Deputy General Manager

[B-4] Digital Marketing Trends for South East Asia

To compete with global players, it is important for Japanese corp...
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Moderator
Tomo Kubota
Amplia corporation
Founder & CEO
Dmitry
Dmitry Levit
Digital Media Partners Investments Pte Ltd
General Partner / Director
Hiroyuki Okamoto
Hiroyuki Okamoto
Withfluence, Inc.
Co-Founder, CEO
yuta-(3)
Yuta Kikuchi
Facebook Singapore
Digital Marketing Lead, APAC Global Business Marketing

[C-4] Case Study: successful direct marketing campaign

In this session, you can learn "The Latest, Most Powerful Direct M...
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Moderator
Ray Grieselhuber
Ginzamarkets, Inc.
CEO & Founder
Kenji Sudo
Kenji Sudo
Kaizen Platform, Inc.
Co-founder & CEO
meishi_kato_pic_01-(4)
Leo Koichi Kato
Ureru Net Advertising Inc.
President & CEO
16:30 - 17:20

[A-5] Marketing Strategies for the Future

We will discuss three topics. The first is current impacts of b...
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Moderator
Yuichi Arizono
ATARA,LLC
COO
Shintaro Tabata
Shintaro Tabata
LINE Corporation
Senior Executive Officer, Head of Corporate Sales
timothy_pic
Timothy Schepis
I&S BBDO
Digital Media Director Digital Team
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Tsuyoshi Tomari
H.I.S
Global Business Development division Global strategy manager

[C-5] Editor-in-Chief’s Talk : The Latest Media Content Market in Japan

Is Japanese content competitive enough in the global market? In t...
spakers-400-400
Moderator
Yuko Endo
Mediagene Inc.
Editing Division / Chief Editing Officer
norihiko-sasaki1
Norihiko Sasaki
NewsPicks
Chief Editor
yoheisadoshima
Yohei Sadoshima
Cork Inc.
Co-Founder/CEO
17:30 - 18:10

Closing Keynote : Challenge to Digital Marketing

Are you a real Marketer ? Do you really understand “Marketing” ? In this session..
Daisuke Otobe
Daisuke Otobe
Shiseido Japan Co.,Ltd.
Chief Marketing Officer
Daisuke Otobe
Moderator
Fujiyo Ishiguro
Netyear Group Corporation
President & CEO
18:45 - 20:30

Networking Party @ Restaurant Bar CAY

Greeting from French Tech Tokyo

To get to CAY, it takes 10 mins by taxi, 20 mins by subway and walk. For detailed instructions, please click here.